CREATIVE DIRECTION, CAMPAIGN STORYTELLING & SOCIAL GROWTH LEADERSHIP

Creative director and brand builder with 10+ years of experience developing integrated content ecosystems across fashion, beauty, entertainment, and lifestyle. Proven track record leading influencer partnerships, audience growth initiatives, content production, and brand storytelling programs that drive engagement, visibility, and market expansion.

CORE EXPERTISE

• Social Media Strategy & Audience Growth
• Influencer Marketing & Creator Partnerships
• Instagram Growth & Community Building
• Content Production & Campaign Management
• Creative Direction & Brand Storytelling
• Celebrity Placements & Brand Activations
• Video Production & Short-Form Content
• Cross-Functional Team Leadership
• On-Camera Talent & Branded Content Creation

CAREER HIGHLIGHTS

  • 10+ years leading brand storytelling, influencer marketing, and content production.
  • Scaled social audiences from launch to 128K+ followers.
  • Generated multi-million cumulative impressions across influencer, editorial, and event-driven campaigns.
  • Led celebrity placements, creator partnerships, and market expansion initiatives across the U.S. and UK.
  • Produced branded content and social campaigns across fashion, beauty, lifestyle, and entertainment.
  • Video reel

The Pretty Dress Company.

Integrated PR, Social Strategy & U.S. Market Expansion.

In frame: French journalist Louise Ebel, influencer Rachel Jensen, award-winning singer Tammi Savoy, Bosnian media personality Idda Munster, Doris MayDay, and influencer Vintage Vandal.

Led celebrity brand placements, influencer partnerships, and campaign-driven storytelling to transition the brand from a UK-based niche label into an internationally visible fashion presence.

IMPACT

• Grew social audience from ~13K to 128K+ followers within six months through creator partnerships and campaign-led content.

• Built and managed an international influencer roster aligned with the brand's vintage-inspired positioning.

• Supported U.S. market expansion through influencer activations, celebrity placements, and event-driven storytelling.

• Generated multi-million cumulative impressions across influencer, editorial, and red-carpet visibility programs.

*Celebrity & Cultural Authority

Led celebrity brand placement for Kelly Brook on behalf of The Pretty Dress Company across high-visibility international events, including a Just Eat UK activation and a cultural appearance at Crazy Horse Paris.

*Red Carpet & Industry Validation

Oversaw wardrobe coordination and brand visibility across entertainment industry events, awards ceremonies, and high-profile media panels, supporting talent affiliated with Emmy-recognized productions and major broadcast platforms.

Jenn Sherri Perry and Judith Sanchez wear The Pretty Dress Company (Emmy winner produces: The Doctors TV show.)

Natasha Marcelina wearing The Pretty Dress Company (Emmy winner; Variety Magazine panel)

Brand Lookbook & Catalogue Production

Creative direction, production, casting recruitment, and contract management, as well as stage design, for a full seasonal look-book and catalogue, including concept development, visual narrative, and on-set coordination.

Brand Activation & Influencer Event — Viva Las Vegas Rockabilly Festival 2017 and U.S. Market Launch, Community Building & Influencer Outreach.

Vintage Diva Clothing

U.S. Market Launch & Influencer Ecosystem Development

Impact

• Led U.S. PR and influencer strategy for market entry, building brand presence from launch.

• Scaled social audience from zero to 37,000+ followers through influencer partnerships and community development.

• Directed brand activation and influencer event strategy at Viva Las Vegas Rockabilly Festival, overseeing talent coordination and on-site content production.

• Developed brand voice and messaging frameworks to ensure cohesive positioning across U.S. influencer collaborations.

• Established U.S.-based creator network to expand cross-market visibility and accelerate brand awareness.

MONTAGE VINTAGE DIVA CLOTHING MODELS

In frame: are Influencers Acid Doll (Belgium), Rachel Jensen (New York), Idda Munster (Bosnia Herzegovina) and Vintage Vandal (Las Vegas) for Vintage Diva Clothing.

Creative direction, production, recruiting, event coordination, on-location content production, and contract management for the U.S. market launch of Vintage Diva Clothing for Top Vintage at the Viva Las Vegas Rockabilly Festival, including photo-op planning, talent coordination, and branded content creation on site.

TOP VINTAGE MONTAGE LINEUP INFLUENCERS VIVA

PR, influencer curation & brand positioning for Top Vintage and their new brand Vintage Diva Clothing.

*Beauty Campaign Production & Digital Deliverables

Directed and produced campaign assets for beauty brands across digital platforms, integrating creative direction, on-camera talent, and content production.

VIDEO OF THE WORK DONE FOR BESAME COSMETICS

Bésame Cosmetics – Conceptualized and directed an Ella Fitzgerald-inspired campaign, overseeing visual storytelling, production execution, and asset delivery while also serving as on-camera talent.

Vvardis– Produced a range of digital campaign assets supporting brand visibility across social channels.

Christian Louboutin Beauty – Executed branded social activation aligned with luxury positioning and audience engagement.